Football is more than just a game in Ghana — it’s passion, unity, and emotion all rolled into ninety minutes. So, it’s no surprise that many football fans often ask the same question: “Why doesn’t GTV show every FIFA match?”
The truth is simple broadcast rights are incredibly expensive!
Every FIFA tournament, from the World Cup to international qualifiers, comes with strict licensing fees. FIFA sells these broadcast rights to media companies across the world for millions of dollars, allowing only those who can afford it to show the matches live.
For a public broadcaster like Ghana Television (GTV), that’s a massive investment. Unlike private pay-TV stations such as SuperSport or StarTimes, GTV isn’t a subscription-based service. It operates mainly on limited advertisements and government support, meaning it doesn’t have the kind of financial muscle needed to compete for all those costly broadcasting rights.
That’s why GTV strategically focuses on free-to-air access ensuring that Ghanaians can still watch major games, especially those involving the Black Stars. When you see a live match on GTV, know that a lot of behind-the-scenes effort and negotiation went into making that possible.
Broadcasting football is far from cheap but the passion and commitment to keeping fans connected to the game remain priceless!
So, the next time you tune in to GTV for a big match, remember it’s not just a broadcast. It’s a gift of football to the nation.